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Digital Media Kit · November 2026
Anime

Raafey

The anime voice of a generation. Hosts “Tanoshii” on ZDF & KiKA.

01 · Reach Live · as of 01.11.2026

Community in numbers.

0Total followers
8,2%Avg. engagement
50+Collaborations
6Platforms
02 · About Raafey

On YouTube for more than eight years and one of the best-known voices of the German anime scene. Since 2025 host of “Tanoshii – Das Anime- und MangaVerse” on ZDF and KiKA.

Highlights
  • Raafey × Netflix
  • “Tanoshii” – ZDF & KiKA, since 2025
  • Book “Das Anime Mindset”
  • Battle of the Socials 2023 – the only anime creator
Book · February 2026

The Anime-Mindset.

Raafey’s first book: “Das Anime-Mindset – Was du von Naruto, Ruffy & Co. lernen kannst” (The Anime Mindset – what you can learn from Naruto, Luffy & co.). 192 pages on how anime heroes model courage, discipline and personal growth – and what you can take from that for your own life. Published 27 Feb 2026 by Community Editions, signed copies at Thalia.

192Pages
7Book tour cities
ThaliaSigned copies
Book cover Das Anime-Mindset by Rafael Raev (Raafey)To the book ↗
Book tour · 2–6 March 2026

Right after release, Raafey went on a reading tour through Thalia bookstores: release party at the Manga-Shop by Thalia in Berlin, book talks on the Thalia LIVE stage, long signing queues and signed copies on the shelves – Düsseldorf sold out. Tour planning, support and content: Vibes Never Die.

DateCityLocation
02.03.2026BerlinManga-Shop by Thalia · Alexa
03.03.2026KasselThalia · Obere Königsstraße
03.03.2026HannoverThalia · Marktstraße
04.03.2026HamburgThalia-Buchhaus · Spitalerstraße
05.03.2026DüsseldorfThalia · Königsallee · sold out
06.03.2026MannheimThalia · Planken
06.03.2026EsslingenThalia · Bahnhofstraße
03 · Gallery

Look & Feel.

RaafeyRaafeyRaafeyRaafeyRaafeyRaafeyRaafeyRaafeyRaafeyRaafeyRaafeyRaafey
04 · Campaigns

Selected cases.

Raafey × Netflix “One Piece”Raafey×Netflix
Raafey

Raafey × Netflix “One Piece”

Part of the German promo phase for Netflix’s “One Piece”: Raafey played the iconic character Zoro – celebrated by his community and in the Netflix comments.

NetflixPromo phase DE
Creator & media kit →
Raafey × Netflix “Squid Game 2” in SeoulRaafey×Netflix
Raafey

Raafey × Netflix “Squid Game 2” in Seoul

International creators were invited to Seoul for a look at the second season. Raafey represented Germany.

NetflixSouth Korea
Creator & media kit →
Raafey hosts “Tanoshii” – ZDF & KiKARaafey×ZDFKiKA
Raafey

Raafey hosts “Tanoshii” – ZDF & KiKA

As host, Raafey brings anime, manga and Japanese pop culture closer to young viewers – with charm, know-how and enthusiasm.

ZDFKiKATV hosting
Creator & media kit →
Raafey × Thalia – “Das Anime Mindset”Raafey×Thalia
Raafey

Raafey × Thalia – “Das Anime Mindset”

Raafey’s book “Das Anime Mindset – Was du von Naruto, Ruffy & Co. lernen kannst”. For the release, Thalia organised a nationwide book tour.

BookThalia book tour
Creator & media kit →
Raafey × GameStop – merch in 70+ storesRaafey×GameStop
Raafey

Raafey × GameStop – merch in 70+ stores

In 2024, Raafey’s exclusive merch was available in more than 70 GameStop stores across Germany – no other influencer had reached such nationwide retail presence.

70+ storesMerch
Creator & media kit →
Raafey at DoKomi 2024 & 2025Raafey×DoKomi
Raafey

Raafey at DoKomi 2024 & 2025

Two years in a row with his own booth: 30 sqm in 2024, a 100 sqm mega booth with meet & greet in 2025 – with queues of up to several hours.

100 sqm boothMeet & Greet
Creator & media kit →
05 · References

Brands that have worked with Raafey so far.

06 · Contact

Up for a campaign with Raafey?

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